Where this becomes lot's of fun is when there are Wave updates and product cycles, repeat business as organizations reorder, add employees, and on and on. Once clients are in place they will hopefully stay clients for a long period of time. That means you retain your existing base while growing with new clients. When you think of all the extra services and add ons that are possible in the future like Tvtonic, mobile apps or other new applications we have not even dreamed of yet, it almost makes my overweight in Wave stock seem, well, rational.(my wife would disagree)