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BTOR news

April 19, 2004 07:03:00 (ET)


LOS ANGELES, Apr 19, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bluetorch Inc. (BTOR, Trade), announced today that its subsidiary, Unboxed Distribution Inc., has engaged Colleen Del Castillo as its territory sales representative for the state of Florida for its Bluetorch branded apparel line. Ms. Castillo is an extreme sports apparel veteran of over four years. She currently represents O'Neill for their junior's apparel line.

Stewart Kawamura, National Sales Manager of Bluetorch Inc., stated, "Florida is a key state for Bluetorch apparel, particularly on the surf side. The state has a lot of core surf shops including Ron John's, which is certainly an industry icon. We're glad to have Colleen on board."