BB's Stock Haven

[investorgation]

JRVR Recap

Key Points from my contact with The Jackson Rivers Company:

1. Newly hired PR firm becomes active this week.

2. PRs will be issued.

3. Investor newsletter will be produced.

4. JRVR is working on new negotiations and good news was hoped to be reported by the company earlier, but there are still details to be worked out. They do not want to issue fluff PRs or confirm new developments prematurely. This seems like a legitimate response as it is often true everything takes longer than you want it to, while it indicates they are active and probably meeting with potential new clients and business partners.

5. STEPS rights are owned for the US, Canada & Mexico.

6. STEPS vendor relationships are being working on for the US & Canada.

7. JRVR is convinced there is no software product comparable to STEPS currently available. They believe it really does offer a level of customizatizable modular features suitable for modification purposes by smaller enterprises and there is no product out there that is as readily integrated for modest sized ERP/CRM solutions.

They seemed pretty confident of STEPS' uniqueness and said it has been demo'ed for many experienced consultancies to very postive feedback. What I underestimated is their feeling STEPS is scalable to bigger enterprise business models and may be competitive for the larger company market as well.

My take on that is since it is based on a MySQL database, that it will not be going head to head with other major companies with their own proprietary database platforms like Oracle and will have to go after smaller companies not yet heavily over-invested in a commitment to a specific database.

I am thinking it may be a very good replacement of Access based database operations in smaller businesses, which is a supportable presumption since STEPS is functional in either a Windows or Linux OS environment. Since it is functional with the open source Linux OS and is coded from the bottom up using Java and MySQL open source coding, they may actually be onto to something significant as there is a definite migration to Linux based software solutions, either by smaller, more independent minded companies and also by government agencies in many parts of the world. This is part of a real trend where major government decisions on national software initiatives and infrastructure are being made to bypass Windows and commit to Linux instead. That cuts to the issue of whether global rights are available and can be secured, but I did not ask that question.

8. I hypothesized earlier the probable need for customization would likely be required by clients on each individual basis. However, from the sounds of what I was told, they are pretty certain it is a robust and feature intensive enough product to actually be implemented using its existing administative settings and option sets. In which case, the solutions provider's main responsibility would be guiding the client through the installation choices available, training and support. For further review of my earlier post on STEPS, please read my post:

http://ragingbull.lycos.com/mboard/boards.cgi?board=JRVR&read=2951

To review the Jackson Rivers summary of STEPs on their website, go to:

http://www.tinyurl.com/yts3c

For further analysis, read my prior post on STEPS:

http://www.tinyurl.com/2twyh

9. There will be available a web interface for clients to connect to their STEPS installation. This is essential for the product to be considered competitive and a contemporary piece of software.

10. Company has already considered offering demo capability in the future of a pre-configured STEPS presentation via their website.

11. They have a small team of programmers hired on a consultancy basis currently fully dedicated to refining the development of STEPS.

12. JRVR will be keeping the budget lean via outsourcing and solutions provider relationships which is the standard model for startup B2B software solutions companies. This means JRVR principals can pitch the product & secure the sale and that the solutions providers will integrate, maintain and train clients in the use of STEPS. This is also standard operating procedure. This is a typical licensing model and will generate annualized returns from clients who renew their software license contracts at an annual percentage cost of the original software first year's contract.

13. MultiTrade was indeed created as a shell company in order to let Joe Khan receive a equity stake when his rights to STEPS was acquired in the merger with Jackson Rivers. I don't know if MultiTrade was created for that express purpose or that it was done in anticipation of such a future deal and then JRVR came into the picture.

14. The San Diego office is the current hub of JRVR operations, with Maureen McDonough acting as administrator. The principles Khan and Lauzon are often travelling on STEPS related business. I suggest that you do not call her asking ordinary questions the new PR firm should be able to answer. She was a very good and professional representative to speak with while she was not readily divulging too much sensitive information. Not being able to say anything would be poor, but telling all is not desirable either, so she was balanced and even handed. But if you call up and ask for share counts and such, don't expect to get much of a response. Call the TA for that.

My understanding is she is probably already juggling multiple administrative tasks with a limited availability for discussion. I worked in such a situation and understand the time constraints they are under. This is why the hiring of the PR firm was necessary and welcome for them and should be well received by investors.

15. They hope to produce good news in the near future with no exact timeframe given as that would not be possible to disclose. One thing I would look for are announcements of new solutions provider relationships being cemented in the US and Canada as they were done in Mexico.

There seems to be real confidence in their product's quality and marketability and that seemed genuine to me.

I don't know if I forgot anything, but those are the basic key points I meant to write up a week ago, then things got too busy to follow up.

JRVR's stock has great potential and at the end of last week appeared to have successfully consolidated after its last retrace and seems to showing resumption of some buying interest. Regardless of any one day's performance, the overall shareholder support looked to be quite strong even during the retrace since there did not seem to be much selling going on.

My assumption is this means there remains a fairly broad consensus that JRVR is considered unvalued by quite a few investors and that they recognize both the potential value and the possibility of large upcoming increases in the PPS. The incentive to sell for most was pretty slight.

I remain convinced that the company and its potential may be quite strong and that the stock has the same great potential for large price gains I first identified not so long ago. The fact remains that whether you held or buy in now, there is a real powerful upside to this.

After providing the commentary on the prior breakout and the trading action, my prior posts on ERP, CRM, STEPS and now this company contact reportage should take me full circle in trying to provide a decent introduction to JRVR. May you all enjoy the nice ride I think is awaiting JRVR shareholders.

Cheers,
IvG