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IMNY - I-Many Enhances Enterprise Contract Management Pricing Optimization Capabilities

with Acquisition of Pricing
Analytics, Inc.

Business Editors

EDISON, N.J.--(BUSINESS WIRE)--April 8, 2004--

Pricing Optimization and Contract Modeling by Customer Type and
Market Segment Adds Value to I-many Solution Suites

I-many, Inc. (NASDAQ: IMNY), the leader in enterprise contract
management solutions, announced today that it has acquired Pricing
Analytics, Inc., a San Mateo, California-based pricing optimization
software company, for an aggregate purchase price of approximately
$1.0 million and the assumption of approximately $45,000 in
liabilities. The purchase price will be paid in approximately equal
installments over the next four fiscal quarters. The first two
payments will be in cash and the second two may be in cash or common
stock at the company's election. Additional consideration may be paid
based on future performance. The transaction was structured as a
merger.
Pricing optimization, the process through which prices and
contract structures are determined based on analysis of market and
customer segmentation, prior customer/contract performance, cost,
market position, brand equity, price elasticity, product lifecycle
stage and competitive pressures, is a critical element of enterprise
contract management. The acquisition of Pricing Analytics further
enhances I-many's enterprise contract management offering by adding
robust pricing optimization capabilities to its Enterprise Contract
Management and Health and Life Science Price Management solution
suites. Specifically, Pricing Analytics' technology will enable I-many
customers to optimally structure and price contracts through the use
of: customer scoring models to understand how customers will respond
to discount stimuli; pricing guidelines to understand how discounts
should be allocated among specific customer types and market segments;
and contract strategy and pricing simulations to understand the impact
of contract structures.
According to AMR Research analyst Laura Preslan, "because pricing
is so undisciplined and unstructured, the initial benefits to price
management are huge: 200% to 350% Return on Investment (ROI) in 12
months and 2% to 7% margin increase. In 2002, McKinsey reported that
companies are seeing an average improvement of 8% in top line revenue
from investments for every 1% improvement in pricing." Source: The AMR
Research Alert, Price Management: Conventional Wisdom is Wrong,
February 2, 2004.
"The ability to optimize prices and model contracts by customer
type and market segment is critical for companies attempting to
maximize the value of their trading relationships and can not be
easily matched by other enterprise contract management solutions
providers," said Leigh Powell, president and chief executive officer
of I-many. "We have worked very closely with the Pricing Analytics
team for over a year now and have an in-depth understanding of how
their pricing optimization capabilities fit into the I-many Enterprise
Contract Management Foundation and enhance the value of I-many
enterprise contract management solutions for our customers."
"Many contracts utilize performance goal tiers and complex
discount types that can be leveraged through optimization algorithms
to create more effective contracts," said Mike Gordon, former
president of Pricing Analytics and now a member of I-many's product
management team. "I-many is the only enterprise contract management
solutions provider we found that truly understands the full nature of
this relationship and has integrated pricing optimization into its
solution footprint. Pricing Analytics' price optimization technologies
will further I-many's lead in the enterprise contract management arena
and give it an unparalleled value proposition."
"In the face of dynamic regulatory, pricing and competitive
pressures that pharmaceutical and medical supplies companies are
facing, leaders in the industry are focusing on contract and pricing
optimization to achieve speed to market, leverage discount investments
to grow market share, manage government pricing and contract
compliance and create efficiencies and cost savings that go right to
the bottom line," said Adam Fine, vice president and general manager
of I-many's Health and Life Science business. "We expect Pricing
Analytics' pricing optimization capabilities will significantly
enhance the value of the I-many Health and Life Science Price
Management Suite and increase contract profitability for our
customers."

About I-many

I-many (NASDAQ: IMNY) is the leading provider of enterprise
contract management solutions. The company's solutions automate
contracting processes, ensure contract compliance and track contract
performance resulting in higher contract revenues and reduced
operating costs. More than 275 life science, consumer goods,
foodservice and manufacturing companies use I-many solutions. For more
information, visit the company at http://www.imany.com.
This press release may contain forward-looking statements relating
to the future performance of I-many, Inc. Forward-looking statements,
specifically those concerning future performance, are subject to
certain risks and uncertainties, and actual results may differ
materially from expectations. These risks and uncertainties include
the uncertainty associated with the integration of acquired businesses
and the adoption by companies outside the healthcare field of I-many's
solutions. Other risks are described in I-many's filings with the
Securities and Exchange Commission, available at www.sec.gov.

All trademarks are the property of their respective owners.

--30--NF/ny*

CONTACT: I-many, Inc.
Kevin Harris, 732-516-2690
[e-mail]

KEYWORD: NEW JERSEY CALIFORNIA
INDUSTRY KEYWORD: MEDICAL SOFTWARE E-COMMERCE INTERNET
CONSUMER/HOUSEHOLD MERGERS/ACQ
SOURCE: I-many, Inc.

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Apr-08-2004 12:30 GMT
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US;IMNY
Source BW Business Wire
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