Wave Systems Corp. (fka WAVXQ)

[Escrow56]

Mundo, I just had a great promotional piece done that included a CD and classy print advertising on the four page jacket. The piece cost about six dollars each. The advertising company cost me about eight thousand dollars to develop this piece. The response is wonderful. A letter addressed to the right person will do something but not much. It must be a catchy professional piece. It must grab them in the first fifteen seconds or it will be tossed. Something like "not knowing the contents of this package could eventually cost you that big promotion". OK, not exactly this message (I did have to hire a firm for my package) but something clever. A CD with the Dell ad along with "Wave makes it happen" type of a message along with five bullet points in understandable vs gobblygook tech talk would get some inquiries. I will follow up with a call in one week might just get a sales rep in the door. It is late, brain is fried, but it isn't hard to put together an inexpensive campaign. The key point is THEY ARE GOING AFTER AN IDENTIFIABLE MARKET. THEY DO NOT HAVE TO REACH 200,000,000 PEOPLE. ONLY KEY PLAYERS. It makes it easier and cheaper