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Re: mariaone post# 8313

Friday, 03/07/2008 9:16:49 AM

Friday, March 07, 2008 9:16:49 AM

Post# of 69610
I like the way you think Marie. That would be a very strong campaign.
These people are looking to get others to buy Green by making it a guilt topic based on the past neglect of the environment.
Also playing on others conscience about their responsibility to the earth.
The people with these concerns about the earth are people with a clean lifestyle, they do have a conscience, and I believe would be appalled at the robbing of shareholders in such a way.

I think they could relate the fact that is this company is so greedy that they would take everyones money without remorse, why wouldn't they be inclined to just take the money that is supposed to be applied to the save the earth causes and just keep it for salary's and the like.
This is all about reputation, and I think Green Globe has gotten a huge black eye running with Peacock. I think a simple web campaign would really crush this company, because too much rides on people's trust. Shareholders trusted and got burned.