I guess the price of milk will be the big factor, and we have no control over that. The downside with the across the board price increase is that it could cut into sales, thereby negating some of the desired effect.
I see the consensus is for another .03 cent quarter in Q4-07, though I guess if it's widely expected, the effect on pps would be muted. So maybe we are near a bottom after all. The chart seems to suggest that's the case. Of course there's always the broader market to worry about. I'm figuring the Dow goes back to test the 11,500 level, and eventually to 10,000. If this turns out to be a true bear market, it could be protracted. I remember the 1973-75 bear (my dad owned some stocks), and it was relentless, it just wore you out. There's a growing chance we might be in for something like that again.
Recent LWAY News
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