Zoran Cp (Zran)

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Zoran's COACH Processors Power Over 50 Digital Camera Models On Display at PMA 2008 in Las Vegas


SUNNYVALE, CA -- (MARKET WIRE) -- 02/11/08 --

Zoran Corporation (NASDAQ: ZRAN) announced that its COACH digital camera processors are powering a range of top-tier digital camera brands displayed this past weekend at the Photo Marketing Association trade show in Las Vegas.

The COACH single-chip processors power digital camera models from manufacturers such as Aiptek, Chicony, DXG, Kodak, Nikon, Olympus, Pentax, PureDigital, Samsung, Sony and others.

"At PMA the focus was on technologies that enable better picture and camerauser experience. Having anticipated the trend, Zoran demonstrated the COACH11 digital camera processor's advanced features including real time face tracking, image blur correction, enhanced ISO, extended picture dynamic range and other picture quality features. The COACH product line offers the most advanced imaging quality and features that meet the high standards of top brand digital camera makers, which explains why there are so many new models this quarter," said Ohad Meitav, senior director Zoran's digital camera product line.

Zoran's COACH family of digital camera processors addresses a growing segment of converging digital still cameras that also perform video encoding, rivaling the results from digital camcorders. Compact tapeless camcorders benefit the consumer by making high quality video easy to playback and share on a PC or other consumer devices. To enhance the user experience the COACH embeds High Definition Multimedia Interface (HDMI) for viewing photos and video on a high definition television, utilizing the HDTV capabilities to its fullest.