I would consider the advertising in a more positive view if we had diamonds in the production stage. Either Urban is putting the buggy in front of the horse or he's pretty d**m sure that he has diamonds.
Like I said before really doesn't need press for investors, but it would be good to get the name in the minds of the buyers for the retailers. I just think it's a little early for that unless you already have a line of diamonds your not telling us about.
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