Zoran Cp (Zran)

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Zoran Demonstrates Unparalleled Camera and Multimedia Technology for Mobile Phones at World Mobile Congress 2008

APPROACH(R) Processor Technology Sets New Standard for Digital Still and Video Image Capture

SUNNYVALE, CA -- (MARKET WIRE) -- 02/11/08 -- Zoran Corporation (NASDAQ: ZRAN) announced that it will be demonstrating its APPROACH(R) multimedia processor and its digital camera and multimedia technology at the World Mobile Congress 2008, February 11 to 14, Fira de Barcelona in Hall 2, Booth 2H59.

Zoran's digital camera and multimedia technology provides unprecedented image quality enabling high definition camcorder video as well as high resolution still photography. Based on Zoran's industry leading COACH digital camera Image Signal Processing (ISP) technology, image quality and real time video capture now rival the more expensive digital cameras. Features include 5 megapixel resolution, image stabilization, blur-correction technology, improved image capture even in low light conditions, and face detection and tracking.

"The market for higher quality camera phones with at least 5-megapixel resolution is expected to grow from 15 million units in 2007 to more than 256 million units in 2011," said Tetsuo Omori, Techno Systems Research analyst. "This dramatic growth is attributed to consumer demand for a higher quality camera experience in mobile phones, such as that offered by LG's new Viewty camera phone, which uses Zoran technology and is selling well in Europe. This, in turn, promises to drive increased demand for higher quality image, applications and multimedia processors for handsets."

"In this highly competitive market, handset manufacturers are looking to differentiate their brands by providing new models that deliver higher quality still photos and video clips for consumers. Zoran's digital camera and multimedia technology provides the best-in-class image processing as well as new features that help the consumer deliver better photos and video clips to share with family and friends. Our focus has been to enable the handset manufacturer to deliver an improved experience for consumers," said Coby Sella, senior vice president and general manager at Zoran's Mobile division.

Zoran will demonstrate H.264 capabilities for both capture and playback of high definition video. This video technology employs innovative techniques for achieving high image quality, high performance, and high definition video, while also delivering image stabilization and anti-blur technology for both video and still photos. Zoran's ISP technology supports up to ISO-6400 at full picture resolution for improved photo images even when captured in low light conditions. Zoran will also demonstrate innovative new features for mobile camera phones such as face detection and tracking.

Zoran's APPROACH(R) multimedia processors support a variety of multimedia functions, including best-in-class ISP image quality, enhanced video play and record capabilities, multi-standard end-to-end Mobile TV, integrated TV-out, and High Speed USB 2.0. Zoran's APPROACH(R) multimedia processors leverage technology used in Zoran's digital cameras, imaging and home entertainment products.