Zoran Cp (Zran)

[frenchee]

Zoran is undervalued...picked up some today on the weakness...

P/E Ratio: 10.37
P/E Ratio vs. Industry: 51.03%

Zoran Demonstrates Coach 11 Digital Camera Processors With Face Tracking and Blur Correction Technologies at PMA 2008


SUNNYVALE, CA -- (MARKET WIRE) -- 01/31/08 --

Zoran Corporation (NASDAQ: ZRAN) announced that it is demonstrating the wide range of advanced features of its highly integrated COACH 11 digital camera processor, with leading image processing and video compression technologies, at the Photo Marketing Association (PMA) trade show in Las Vegas from January 31 to February 2.

New technologies include hardware-based Face Tracking, which detects and tracks up to 10 faces at a time so that the photographer can focus and track a subject anywhere within the frame. In addition, the correct auto focus and auto exposure for the tracked subject is automatically selected for improved picture quality in every shot.

A unique Blur correction technology detects camera motion via an external gyro and corrects the image in the camera. Even photos taken in low light conditions can be restored to sharper images with more pleasing results. The blur correction complements Zoran's proprietary Digital Image Stabilizer technology which reduces the chance of a blur in the first place.

"We expect that over 120 million digital cameras were sold worldwide during2007 and about 130 million units will be sold during 2008," said Chris Chute, Research Manager at IDC. "Market developments include continued improvement in image quality, processor performance and the integration of new features such as the Face Tracking and Blur Correction technology offered by Zoran's COACH 11 processor. High quality video capture is quickly becoming a must-have feature in the digital camera market and correcting for camera shake can improve video quality."

"We continue to get customer feedback that Zoran's COACH digital camera processors deliver the highest performance of any digital imaging and videosolution available today. The COACH processors support DSLR-grade performance and picture quality while also enabling video recording at high definition resolution. In addition, the new COACH 11 processor offers improved photographs with Face Tracking and Blur Correction technologies," said Coby Sella, senior VP and general manager, Zoran's Mobile division.

In addition to DSLR-grade image quality, including high ISO at full pictureresolution, Zoran's COACH 11 incorporates proprietary jitter stabilization for both video and still photos, Advanced Video Coding, and achieves new levels in power efficiency extending battery life to enhance user satisfaction by ensuring that life's precious moments are not lost due to a low battery.

Digital camera manufacturers have several COACH 11 processor products to select from, ranging from digital-imaging only solutions to those with advanced processing capabilities that correct lens color and geometric distortions. At the higher end, the COACH processor continues to address the need for advanced High Definition video codecs with an HDMI interface for displaying impressive detail in both still photography and video playback.

COACH 11-based reference designs from Zoran enable manufacturers to bring new digital camera offerings quickly to market. COACH 11 platforms maintain firmware compatibility with the previous generation COACH processors to preserve development efforts and shorten time to market.