Here is a transcript of Watkins remarks
He obviously knows this product inside and out, as well as their main marketing strategy for it. This is no small thing for Seagate. Also, this response was prompted by an analysts question, so they are familiar with the encrypting drives, too.
Starts right about the 16 minute mark
We have an encryption drive now, we think the most reliable encryption you can do is on the drive. We can encrypt a drive, 128 bit-pretty much fail proof.. Its on a chip, so its fairly cost ineffective for us. We do have some software providers to help turn it on. But we think we have the best encryption solution you have- and because its on a chip its fairly inexpensive for us to put in there.
We’re going to sell it as a value proposition. We’ve already launched it on notebooks, and we just launched at CES on our first external drive. We’re going to spend a lot of time trying to market this ideal of encryption, but we can lock your drive down. It’s a password, you can’t hack through the operating system- If you lose your password it is a done deal. You can’t break that thing down. Maybe if you put a mainframe on it for about six months, but we’ve been working with various government agencies trying for them to break it, and they can’t break it yet. Again, we think we have a very strong encryption, we need to get it out to the market and sell it. I think one of the things that people don’t realize is one of the sell features. When you turn your notebook in, that data is on there-you can’t erase that data-so what we can do with an encrypted drive, we can encrypt that data, and no one can get at it. So we can actually give you protection once you throw away your PC, notebook, or whatever, that data can never be recovered, and there is a system set up that allows you to do that. So, we think we have a pretty good proposition, we think we have a good cost structure on it, and we are going to continue to try to put a value proposition on it.
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