LevelRed Partners with eMedia for Webcasting and Ecommerce Applications
SAN DIEGO, Aug. 7 /PRNewswire/ -- LevelRed.com, Inc., a new media aggregator aimed at young men and women on life's cutting edge and a project company of Zandria Corporation (OTC Bulletin Board: ZAND) today announced the selection of eMedia software for Webcasting and Ecommerce applications.
"One of the challenges Internet companies face is how to attract visitors who find enough compelling reasons to return as members," explained Mike Howard, CEO of Zandria Corporation. "Webcasting is a critical element of our strategy to achieve high numbers of visitors and, consequently, increase membership. Webcasting may allow LevelRed to develop a significant library of video that may be licensed for other media applications."
The Webcast stream is a proprietary package that is co-produced by eMedia and LevelRed, and uses BAM3 interface technology. The next phase of the package is planned to include an interface module that will allow retail shopping without interruption of the video streaming.
>b>The first use of eMedia's software was at the successful LevelRed launch event on August 5, 2000 in San Diego. Over 2,500 people attended the event that was produced by LevelRed's revenue generating off-line event business unit.
A video archive of this event is planned for release (http://www.levelred.com) on August 8, 2000.
This was the first of four webcasts that LevelRed and eMedia are planning in the next month. The others include the O'Neill/Lost Summer Surf Festival and LevelRed Concert Series in San Clemente, California (Aug. 18-20), the Magic's Trade Show party at C2K at the Venetian Hotel in Las Vegas (August 29), and the Ford/LevelRed Stage at San Diego's Street Scene (Sept. 8-10). As with the August 5 launch event, the off-line event business unit is a revenue channel in LevelRed's business model that is also intended to increase site membership and Ecommerce revenue.
About eMedia
eMedia, founded in 1995, originated the concept of "Ecommerce streaming" by delivering unique and innovative approaches that tie revenues to video streams at incredible scale. Poised to revolutionize the on-demand broadband programming environment, eMedia's proprietary technology intelligently wraps micro-marketing and Ecommerce applications around high-quality video streams.
Headquartered in New Canaan, Conn., eMedia has offices in New York, Boston, and Portland, Ore. eMedia is a registered trademark of eMedia, LLC. For more information, go to www.e-media.com.
Headquartered in San Diego, LevelRed.com is an irreverent online and real-world community that offers entertainment and lifestyle-related information, Ecommerce, local events, and self-expression opportunities for young men and women on life's frontier.
Except for historical matters contained herein, the affairs discussed in this press release may contain forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may reflect assumptions and involve risks and uncertainties that may affect LevelRed.com, Inc.'s and Zandria Corporation's future business and prospects and could cause actual results to differ materially from such forward-looking statements.
Contact:
Zandria Corporation, 619-232-5397, irdept@zandriacorp.com , or irdept@teamlevelred.com ; or Michelle Spaide of eMedia, 203-966-5600, mspaide@e-media.com
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