Aberdeen’s portfolio of fact-based research services solves the four (4) key problems of the Chief Marketing Officer of Technology Providers as they build their go-to-market strategies and campaigns. Aberdeen understands that CMOs today expend most of their entire marketing budget to:
* Build Market Awareness & Educate Prospects * Generate Demand to Fill the Pipeline * Arm the Sales Force to Eliminate “No Decision” * Benchmark Clients to Prove Delivered Value
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