Apple Inc (AAPL)

[KCMW]

AppleTV/rental ambivalence...

I can't really get worked up about it, just not my thing. I would have been interested if they made a deal with the providers to cable/satellite for shows, but nothing there.

Buy unique HW to rent movies? The 24 hour limit (one play begins) seems restrictive. I would think people would prefer Netflix, keep it until you are done, use any DVD player, then a couple days for your next one.

So we will have to see if almost-instant gratification will make some $ for Apple.

? - I read that the software update is available for current users, but does that update make the current ATV capable of DL w/o a computer? That was not clear to me.

-KCMW