8000 Incorporated (EIGH)

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8000 Inc. Unveils Cannonball 8000 Singapore Rally in Association with FHM Singapore and ESPN Star Sports

LONDON, Jan 02, 2008 (BUSINESS WIRE) -- 8000 Inc (Pink Sheets:EIGH), owners of the Cannonball 8000 brand today unveil details of the brand new Cannonball 8000 Singapore Event, in association with FHM Singapore and ESPN Star Sports Channel.
The inaugural Cannonball 8000 Singapore Rally will be held in March 2009. A new Cannonball 8000 division has been established to manage the event. Cannonball 8000 Private Limited is based in Singapore and will function alongside the existing UK offices.

The 2009 Cannonball 8000 Singapore Rally will initially host 50 entrants, rising to 100 entrants in 2010. This new addition to the ever expanding Cannonball 8000 portfolio will last for five days, travelling in typical luxurious Cannonball 8000 style from Singapore to Bangkok. The event will be televised and broadcast through existing global television contracts.

The Singapore event is forecast to deliver in excess of $1.5M in revenue, with forecast retained profits in excess of $600,000 in line with the established European event.

The Cannonball 8000 Singapore Rally will be formally launched in Singapore on January 24th. A dedicated Cannonball 8000 Singapore website will be launched later this month.

8000 Inc CEO and Cannonball 8000 founder Conrad Wall: "I am delighted to be unveiling yet another addition to the Cannonball 8000 portfolio. We have worked very hard to successfully establish the Cannonball 8000 brand as the best of its kind in Europe, and it was always our intention to expand the brand globally. Singapore marks the first stage of our global expansion, with the US and Australia firmly in our sights for the near future. We're looking forward to an extremely prosperous New Year, and unveiling our new event in Singapore on the 24th January".

Notes:

The Cannonball 8000 rally is a rapidly expanding lifestyle event (organised by 8000 Inc) that focuses on fast cars and five star luxuries. Centred on a three-day European rally, 8000 Inc. has reached an annual turnover in excess of $1.2M in just four years. As the European event typically sells out six months in advance, Conrad Wall, founder and CEO of the company and the event, is eyeing global expansion. Running at close to 50% profit, with retained earnings of over $600,000 per year, Wall is set to take Asia, Australia and the USA by storm.

Further brand expansion is scheduled with the launch of Cannonball 8000 TV, a broadband television channel focusing on the high-roller lifestyle, merchandising, clothing, expansion of the already successful Cannonball 8000 track days and a five year DVD distribution deal with Duke Video, Europe's largest motorsport DVD distributor.

For 2008 Cannonball 8000 has introduced a new day Rally, travelling from Manchester to Brighton in the UK, launched in December 2007 at Old Trafford, home of Manchester United. This event is set to deliver an additional $226,000 revenue in its first year.

78% of tickets for the 2008 Cannonball 8000 European Rally are already pre-sold, meaning the Company has already met its entire 2008 sales forecast.

A full business plan, complete with financials and forecasts is available to view at www.8000inc.com

This news release contains forward-looking statements that are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of such forward-looking statements. The words "estimate," "project," "intends," "expects," "believes," and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management's beliefs, as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbour" provisions of the Private Securities Litigation Reform Act of 1995. For a more complete description of these and other risk factors that may affect the future performance of 8000 Inc. see "Risk Factors" in the Company's Annual Report on Form 10-KSB and its other filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made and the Company undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

SOURCE: 8000 Inc



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Conrad Wall, CEO
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