My opinion...
...but the price is where it is solely due to the lack of black ink on the bottom line.
I know, I know...the story is compelling now, and the ducks are all truly lined up and boarding the train, but the promises have been made in the past, and not fulfilled, and there are some that won't believe it until they see it.
And you can't argue with that.
"Absence of evidence is not evidence of absence. - Carl Sagan