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Robert I

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Robert I

Re: Fly Fisher post# 156133

Tuesday, 12/18/2007 1:58:07 PM

Tuesday, December 18, 2007 1:58:07 PM

Post# of 249371
Fly Fisher-

The rate from the media kit rate card you attached that applies to the Dell Businessweek ad is the 4th cover (back cover), which is the most expensive single page at over $140,000 full rate ($135,000 in 2007).

This is assuming the ad appears in their global edition. Businessweek also sells national and U.S. regional edition ads, but I doubt Dell limited it to just a few regions. It certainly looks to be the start of a significant marketing commitment.
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