Cry- I agree- Risk Reward.
It is all mis conception and all perception. Risk was invented by human statistics. Driving vs. Flying, gambling, odds. etc etc. I am a surfer. I travel for it. Have surfed some sharky waters (ie: Santa Cruz Ca.) Stats have it, I am less likely to get bit by a shark, than someone in the middle of the country getting struck by lightning. But people dont go in the water b/c of the risk. That is their choice. They are more likely to walk out their front door and get struck by lightning during a storm. Lightning= 1 in 1M Shark 1 in 11M. So, risk is all in how you look at it.
Not sure if I am on topic with what you guys were talkng about, I know I am behind, but wanted to share my 2 cents :)