Innovators, early adopters, late adopters, laggards... it has been observed over and over again that the promoters of new technology SHOULD NOT waste SCARCE finanscial and rhetorical resources on the early adopters, late adopters, and laggards, unless, and until the innovators (individuals and companies) have been IDENTIFIED, ENGAGED, PERSUADED, AND SERVED. it' a tough lesson, but you have just learned it.