In order for them to issue press releases, they have to be approved by all parties involved in press releases, in that case Fujitsu and Staples, two heavyweights with a lot of politics and that don't move fast at all.
They could kill ABSY without even realizing it. And since ABSY wants to probably not sound desperate to issue press releases to their big partners, there is only so much pressure they can put on them.
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