On the other end of the spectrum (Bruce being a security expert, you have Laporte talking about encrypted drives http://www.twit.tv/ttg407 (this is fairly long broadcast but about 2/3 into it, he mentioned both Hitachi and Seagate's FDE). I believe his counterpart Steve Gibson (Security Now) talked about TPMs earlier. So the word is getting out and each day brings us closer to the tipping point.
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