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Friday, 11/09/2007 7:06:53 AM

Friday, November 09, 2007 7:06:53 AM

Post# of 76909
NEWS NEWS NEWS!!!!!!!!!!!!!

Market 99 (ECFL) Completes First Public Shareholder Conference Call
Market 99 LTD, Inc. (PINKSHEETS: ECFL) is pleased to announce that the first public shareholder meeting was held as scheduled and is now available for listening online. The conference call started on time at 2:00 PM Central and lasted one hour. To hear the conference call in its entirety, please visit the www.ecflinvestor.com website.

Market 99's Board of Directors made a last minute decision changing the format of the conference call creating more of an interactive and personal shareholder meeting than a typical conference call. The Board of Directors will determine if the last minute change will make its way into the next shareholder meeting. Dates of future shareholder meetings will be established and released to the public as business continues. Notes were taken during the meeting to address all of the shareholders questions and comments in further detail.

"It was an amazing accomplishment to complete this conference call. I enjoyed speaking to all the shareholders that participated in the event. Due to this call being the first public shareholder meeting I wanted it to be as informative and professional as possible. In order to build shareholder confidence Jason, James, and I understood the need to explain the in-visionary process of Market 99 along with the direction of the new company," stated Desmond Milligan, President and CEO of Market 99.

ABOUT US

Market 99 is a discount retailer with 15,000-20,000 square foot stores selling mainly name brand merchandise to value-conscious consumers. Market 99 carries Consumables, Health and Beauty Aids, Stationery Items, House wares, Cold Foods, Frozen Foods, Women's Accessories, Women's Clothing, Men's Clothing, Children & Infant's Clothing, Seasonal, Arts & Crafts, and Toys, all for .99 cents or less.

http://www.market99.myphotoalbum.com/

Please visit www.ecflinvestor.com for additional information.

Disclaimer:

CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS

This press release contains "forward-looking statements," which are statements related to future, not past events. In this context, the forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential future acquisitions and business strategy, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks" or "will." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to complete acquisitions and dispositions and the risks associated therewith, and (f) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.

Contact
Market 99, Ltd.
Desmond Milligan
214.208. ECFL (3235)
Email Contact





Source: Marketwire (November 9, 2007 - 6:00 AM EST)

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