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[General Grievous]

Drinks Americas Expands Trump Super Premium Vodka to Russia
Monday November 5, 7:00 am ET

http://biz.yahoo.com/iw/071105/0323917.html

50,000 Case Annual Minimum Contract With Major Distributor, 10,000 Case Initial Trump Vodka Order for $1.5 Million for Shipment in Early 2008


WILTON, CT--(MARKET WIRE)--Nov 5, 2007 -- Drinks Americas Holdings, Ltd. (OTC BB:DKAM.OB - News), a leading developer and marketer of premium beverages that partners with renowned icons, announced today that it has entered into a contract to expand Trump Super Premium Vodka to Russia. The contract with Recolte, a Russian distributor, includes an annual minimum order from Recolte for 50,000 cases, valued at approximately $7.5 million. An initial 10,000 case order in excess of $1.5 million is expected to begin shipping in January of 2008.
Source: Drinks Americas Holdings


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Trump Super Premium Vodka

· DKAM



As part of the agreement, Drinks Americas entered into a partnership with ILD B.V., a subsidiary of Wanders Distillery of Holland, and Recolte, a Russian venture led by Alexander Timofeev, former director general of Russia's largest distillery Kristall and the founder of the company Trade Asset Management. Recolte will be Drinks Americas' exclusive distributor in Russia. In 2005, the vodka market in Russia was $10.2 billion and is expected to double in size by 2009.

Donald Trump stated, "Expanding Trump Super Premium Vodka in Russia represents a tremendous achievement and is very exciting. Trump Vodka is made with the highest quality ingredients, and continues to demonstrate its overwhelming success. Being available in Russia, one of the world's largest markets for high quality spirits, is a great opportunity. Consumers worldwide will clearly recognize Trump Super Premium Vodka as a luxury product synonymous with the very best of class."

In late 2006, Drinks Americas launched Trump Super Premium Vodka, which has been one of the most successful spirits launches on record. The product is currently available in 47 states in the US and sold in duty free shops in the Caribbean and Canada.

Alexander Timofeev, Chairman and CEO of Recolte, stated, "We are extremely glad to have partnered with Drinks Americas and Trump Super Premium Vodka and we are looking forward to our long-term relationship. Mr. Trump is well known in Russia for his business acumen and high standards of luxury and quality. We trust that all the plans we have set together will come true as the Russian premium and super premium drinks market is developing rapidly."

Patrick Kenny, President and CEO Drinks Americas, stated, "Drinks Americas is extremely excited about bringing Trump Super Premium Vodka to Russia. The Russian consumer is aware of Donald Trump's accomplishments and his reputation for excellence. They respect his entrepreneurial accomplishments and they appreciate great vodka. We believe and more importantly our Russian business partners believe that Trump Super Premium Vodka will be appreciated for its taste and succeed in the premium market segment. We are also very pleased to be associated with Mr. Timofeev and have the benefit of his understanding of distribution in the Russian market." Mr. Kenny also added, "The sales revenue implications to Drinks are significant."

Trump Super Premium Vodka will launch in Russia at the Millionaire's Fair of Moscow on November 22, 2007, surrounded by the world's most exclusive luxury items. A supply of Trump Super Premium Vodka 24K labeled with real 24 karat gold will be on display for the event. Over 45,000 luxury market consumers are expected to attend the annual event featuring only products from the luxury segment. Russian luxury consumers will see the magnificent 24K Trump gold bottle and taste the vodka the Spirits Journal recently gave a four stars and highly recommended rating.