Cosign......no expertise here, but a further distribution snd consulting channel, IMO.
Sorry but no more information, but I guess Dell recongized, that ther distribution channel has lost against the point of sale model, so finally they try to REACH the customer. The first sign for me was their marketing line "solutions". "We´re not interested in selling hardware, we want to provide SOLUTIONS for your enterprise. To provide this you need consultants and companies like ASAP.
NO KNOWLEDGE, JUST A GUESS.....
BR
ISPRO