Well, Cass - you've seen it now: "Alaska Airlines yesterday agreed to buy as many as 6,000 digEplayers in the next five years as it expands video and audio services to its passengers." <A HREF="http://seattlepi.nwsource.com/business/159582_digeplayer06.html" target="_new">http://seattlepi.nwsource.com/business/159582_digeplayer06.html</A>