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Tuesday, 07/31/2007 2:22:07 PM

Tuesday, July 31, 2007 2:22:07 PM

Post# of 249238
This came out yesterday....surprised this has not been posted...could have very interesting and hopefully positive implications for Wave the way I read this....best, WLT
_________________________________________________________________

07-30-07 1512ET

Copyright (c) 2007 Dow Jones & Company, Inc.- - 03 12 PM EDT 07-30-07


By Ben Charny

Of DOW JONES NEWSWIRES



SAN FRANCISCO (Dow Jones)--Microsoft Corp. (MSFT) is close to unveiling one of

its most radical efforts yet to battle software piracy in China and the world's

other piracy hot spots.

With Microsoft's permission, Chinese electronics manufacturers in October will

begin selling laptops that have Microsoft's flagship Vista operating system on

board but locked inside an encrypted hard disk drive made by Seagate Technology

(STX), a longtime Microsoft partner, people familiar with the matter told Dow

Jones Newswires.

In order to activate the Vista software, and thus turn on the computer, owners

will have to contact Microsoft and prove the software isn't pirated. Once

activated, the Seagate disk drive on board prevents the software from being

copied and redistributed, the sources said.

The new tactic is a radical departure for Microsoft in several ways, thus

highlighting how computer software makers are trying new tactics to battle

increasingly sophisticated pirates. The effort is among the first times

Microsoft's piracy-fighting measures have relied chiefly on a computer

component, rather than software Microsoft creates.

Meanwhile, the effort also means Microsoft is moving further away from

distributing its software on compact disks in China, which can be easily copied

and distributed.

Fujitsu, the Japanese electronics giant, supports the effort and has acquired

some of the Seagate drives loaded with Vista, the sources said.

The same hard disk drives also were shipped to several unnamed Chinese "white

box" computer makers, which build computers ultimately sold under the brand

names of Dell (DELL), Hewlett-Packard (HPQ) and other large scale

manufacturers, the sources said.

China is the initial target market because the nation has been a hotbed for

pirated software. It's estimated that in 2006, about 82% of all the software

used in the nation had been illegally copied and passed on.

"China's where all the action is, so that's where we're going first," one of

the sources said.

The sources quoted in this report are directly involved in negotiations with

the various companies working with Microsoft. They have asked for anonymity

because they have not been authorized to speak publicly about the effort. The

sources did not provide the names of the Chinese computer makers that are part

of the effort.

Piracy's threat to Microsoft, and the computer software industry, was

underscored last week with the arrests of more two dozen people allegedly

responsible for distributing $2 billion worth of pirated Microsoft and Symantec

Corp. (SYMC) software in 27 countries for six years.

Microsoft estimated the ring had cost it $1 billion in legitimate sales of its

operating systems.

Last year, the Business Software Alliance, a trade group representing

Microsoft and others, estimated that 35% of the software used worldwide was

counterfeit, representing a sales loss of nearly $40 billion.



-By Ben Charny, Dow Jones Newswires; 415-765-8230; ben.charny@dowjones.com



(END) Dow Jones Newswires

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