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~HBSL~ $1.22 X $1.24 News........

January 20, 2004 10:10

House of Brussels Chocolates to Attend Winter Confectionary Meetings
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HOUSTON, TEXAS--House of Brussels Chocolates ("HBSL" or "Brussels") (OTC BB: HBSL) announces that its sales team led by recently appointed Senior Vice President, Brad Romens will be attending the 2004 Winter Confectionery Efficient Promotion Planning Session hosted by ECRM from January 25 - 29 in San Antonio, TX.

As with previous ECRM Planning Sessions, HBSL senior sales representatives will make one-on-one presentations to more than 50 confectionary category buyers and industry senior executives. As can be seen from the ECRM website retailer attendee list, House of Brussels Sales team will be meeting with some of the nation's top chocolate buyers (http://www.ecrm-online.com/shows2004/show.asp?Show_ID=309&SecID=04&TP_C=B&sessionID=281).

Several ECRM attendees became House of Brussels clients after HBSL attended its initial ECRM meeting last Summer, which in part encouraged the Company to accelerate its US rollout shortly thereafter. Now that HBSL has proven domestic demand for its premium line of chocolates, many of the attendees HBSL met with at that time, who have not yet taken on the Company's products, have now expressed particular interest in follow-up meetings with our sales reps.

At the Winter session, the primary focus will be on lines appropriate to the 2004 Halloween and Christmas campaigns.

Brad Romens, Senior Vice President, Sales for HBSL commented, "Brussels was very successful in generating new business at last summer's ECRM Basic & Seasonal Candy Planning Session held in Dallas. We look forward to again meeting our customers face-to-face and building on the relationships that began last year." Romens continued, "I personally look forward to cultivating new relationships as well as introducing Brussels to my prior food industry contacts, many of whom will be attending this meeting."

About ECRM (www.ecrm-online.com)

Since 1994, ECRM has been an industry leader in business planning, marketing and conference management. ECRM links manufacturers and retailers together at Efficient Promotion Planning Session ("EPPS") conferences and then provides online software to streamline the sales and marketing supply chain. Focusing on technology as a key ingredient, manufacturers and retailers alike recognize the efficiencies of EPPS Conferences and the technological expertise ECRM brings to their organizations. EPPS category-specific conferences consist of one-on-one planning sessions scheduled between manufacturers and retailers to review new items, promotions, marketing initiatives and strategic direction.

About House of Brussels Chocolates Inc. (www.brusselschocolates.com)

House of Brussels Chocolates has manufactured and distributed gourmet Belgian chocolates around the world since 1983. HBSL's signature product is a "hedgehog" - a molded chocolate design that blends the traditional Belgian symbol of good luck with taste for a strong customer appeal. Most of HBSL's 100 products are based on its signature hedgehog including the Sonic The Hedgehog(TM) chocolate bar which is sold under license from SEGA(R) of America, Inc. Other products in the HBSL line include an assortment of tourist oriented truffles including some made with genuine maple syrup and some with Canadian ice wine, fine quality chocolate bars made in several distinct flavors, a no-sugar-added/low-carbohydrate line of chocolate bars and truffles, and the recently introduced supplement-fortified bars. All of HBSL's proprietary products have a tried and true track record of customer acceptance and are manufactured in our facilities in Vancouver, BC, Canada and San Francisco, CA. In addition to house brands, HBSL creates custom packaging and sizing, as well as private labels.

Safe Harbor: Certain statements in this news release regarding future expectations and plans may be regarded as "forward looking statements" as defined by federal law. Although the company believes such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor" protections provided under the Private Securities Reform Act of 1995. They are subject to various risks, including uncertainties regarding timing, and capital availability, as discussed in detail in House of Brussels quarterly and annual reports filed with the SEC.



FOR FURTHER INFORMATION PLEASE CONTACT:

House of Brussels Chocolates Inc.
John Veltheer
[phone] or Toll Free: 1-800-661-1524
Email: [e-mail]
Website: www.brusselschocolates.com

INDUSTRY: FDR
SUBJECT: CAL

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