Great article. I like this part:
One possibility: Seagate preloads a drive with, say, the entire music library of Sony (nyse: SNE - news - people ) BMG, or every blues song ever recorded. Seagate could ship the drive to a PC maker, or build and sell its own external storage device. Watkins, a diehard Deadhead, is in talks to produce a drive holding all the Grateful Dead's tunes. To grab a song, a listener would click on it and get to it instantly, without waiting for a download à la iPod. Seagate would charge a fee and take a cut. Suddenly, new would-be rivals emerge: Apple and Wal-Mart (nyse: WMT - news - people ).