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THK 2.40 MarketSmart Advertising Changes Name to MSA: The Think Agency
Agency Begins Rebranding Efforts, Launches New Web Site Following Move
Jul 30, 2007 8:45:00 AM
Copyright Business Wire 2007

CLEARWATER, Fla.--(BUSINESS WIRE)--

MarketSmart Advertising, a full-service, integrated marketing communications firm and part of Think Partnership's (AMEX:THK) Advertising division, has changed its name to MSA: The Think Agency. The name change is part of the agency's rebranding campaign following the move to an expanded office space in Morrisville, N.C.

Ranked as the third largest advertising agency in the Triangle region by the Triangle Business Journal, MSA's services include traditional and online advertising, audiovisual production, public relations and mystery shopping. The agency's diverse client list includes UNC Health Care, SUBWAY(R) Restaurants and Bayliner Boats.

"This rebranding initiative results from the growth the agency is experiencing," said Lewis Finch, president of Think Advertising. "MSA has expanded its services to offer comprehensive interactive and traditional advertising, as well as increased its research capabilities. The new name better represents the scope of MSA's service offerings and provides a natural connection to our parent company."

As part of the rebranding efforts, the MSA creative team has designed a new logo, which mirrors parent company Think Partnership's brand, and is in the process of developing new marketing pieces. The agency has also launched a new Web site, www.thinkmsa.com, which incorporates the new brand and vision of MSA.

Established Executive Team

MSA has also streamlined operations by creating teams under which all employees are grouped based on specialty. The teams are led by an established executive management team comprised of Dennis Wipper, creative director; Jan Johnson, director of account management; and Nancy Brinson, media director.

With combined industry experience totaling more than 50 years, the executive team is ready to take MSA to the next level. "We are excited to be leading MSA during this time of growth," said Johnson. "We are poised to grow the agency, while continuing to provide excellent service to existing clients. Client relationships remain top priority to us."

Room to Grow, Improved Facility

In February, MSA moved from its former north Raleigh location into a 30,000-square-foot office in the suburban Perimeter Park office complex. The new location provides room for the agency's increased account services staff and continuing growth, as well as being home to an enhanced production facility for the agency's audiovisual production house and a new focus group facility.

Enhancements in the production facility include real-time high- and standard-definition editing; two post production suites and audio and graphics work stations; centralized hardware to minimize noise and heat in editing suites; networked media for efficient work flow; upgraded software packages; and state-of-the-art monitoring equipment. A 25' x 25' studio space is also under development and will be used for any type of in-house film shoots.

"These improvements will make a world of difference, both visibly and behind the scenes, to our clients," said Scott Rucci, director of broadcast production. "We have raised the level of client service. Clients can sit in a quiet, cool room with soft lighting and comfortably watch and listen to their work on a large, high-quality monitor." The new production facility will also result in increased speed and efficiency of work flow.

The installation of a focus group facility expands MSA's research capabilities and allows clients the ability to conduct various types of focus groups in-house. Using the expertise of its mystery shopping company, MSA can even recruit focus group participants to match a client's target demographic.

For more information on MSA: The Think Agency, contact Lia Luisi at [phone] or via e-mail at [e-mail].

About MSA: The Think Agency

MSA: The Think Agency is a full-service, integrated marketing communications firm located in Morrisville, N.C. Part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, MSA has offered advertising, marketing and branding services since 1991. Over the years, the agency has grown to meet its clients' needs by adding interactive capabilities, an audiovisual production house, a public relations department and mystery shopping services. The advertising agency is currently ranked as the third largest in the Triangle region by the Triangle Business Journal. For more information, contact MSA: The Think Agency at 919-463-9680 or visit www.thinkmsa.com.

About Think Partnership Inc.

Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick(TM), PrimaryAds(TM), iLead Media, KowaBunga!(R), BabyToBee, Second Bite(TM) and MarketSmart. For more information, visit www.thinkpartnership.com.

Forward-Looking Statements

Statements made in this press release that express the company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of some of these risks, see the company's report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed "Risk Factors." The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the company's forward-looking statements.

Source: Think Partnership Inc.

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Think Partnership Inc.
Rachel Honoway
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