ARTG 2.97 Designer James Perse to Launch First Online Store with E-Commerce Leader ATG
High-end apparel and home furnishings designer to launch online boutique in Fall 2007, with advanced personalization features and sleek navigation
Jul 30, 2007 8:42:00 AM
Copyright Business Wire 2007
CAMBRIDGE, Mass.--(BUSINESS WIRE)--
ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose e-commerce suite powers more top online sellers than any other, today announced that designer James Perse has selected ATG Commerce as the e-commerce platform for the high-end lifestyle brand's first Web store, which will launch in Fall 2007. James Perse, widely acclaimed for its sophisticated, sporty men's and women's apparel, selected ATG to provide the same level of sophistication and personalized service to its online store as the brand is increasingly recognized for in its brick and mortar boutiques.
In conjunction with recent sales growth and expansion of the James Perse brand, the company elected to build its own Web storefront with ATG and provide its growing customer base with a direct means of purchasing high-end inventory online. ATG's industry-recognized e-commerce platform will provide James Perse with a scalable, feature-rich and highly personalized shopping experience to drive sales worldwide and mirror the personalized in-store experiences that visitors to the brand's physical boutiques have come to expect.
"ATG provides us with a flexible e-commerce platform that will allow us to maintain the integrity of our brand, while giving us the power to build a shopping experience online that provides our customers with a level of sophistication they're used to," said Elton Graham, director of e-commerce, James Perse.
"We understand the importance and critical nature of maintaining brand consistency across both the brick-and-mortar and online stores. When retailers add an online component to their already established and recognized brand, it is essential that the brand continuity flows across all selling points," said Cliff Conneighton, senior vice president, ATG. "James Perse is a refined brand whose customers have high standards for anything that bears the company's name. We are thrilled to be working with them to extend their brand to the Internet and exceed customer expectations of the online shopping experience."
About James Perse
James Perse is a globally recognized and continually expanding brand encompassing collections for men, women, children, bags, accessories and home. Guided by founder James Perse, every product is infused with effortless elegance grounded in pure comfort, clean lines and exquisite materials. Perse's creations embody the very essence and ease of California living itself. Today, the company operates seven stores in the United States, with three in Perse's native California and others in New York City and Las Vegas. James Perse products are also available at premiere specialty retailers and department stores and sold in eight countries throughout the world. For more information on the brand, visit www.jamesperse.com.
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world's most widely used click-to-call service. ATG's solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q, Cabela's, Carrefour, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, J. Crew, Macy's, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.
(C) 2007 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
Source: Art Technology Group
----------------------------------------------
Tucker Walsh
ATG
617-386-1159
twalsh@atg.com
www.atg.com
or
Jesse Ciccone
Matter Communications for ATG
978-499-9250 x230
atg@matternow.com
www.matternow.com
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