Still looking for some guidance:
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And you sooper dooper heroes agree with this and promote this type of racial profiling?
Just want to learn from the sooper dooper heroes.
MARKETING PLAN
Target Market
Our target market is broad, consisting primarily of the Self-Banked and Credit Challenged adults in the United States. The market size is estimated at between 40 to 70 million adults. Self-Banked refers to individuals that do not have a checking account. Credit Challenged refers to those individuals who do not have a credit card, or whose credit has been impaired to the extent that they cannot obtain any new credit. Although it is believed the Self-Banked and Credit Challenged demographic is a cross section of America’s population, the largest segments in this market are African-Americans, Hispanic immigrants and teens and young adults who haven’t yet established credit.
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The African-American segment is largely comprised of younger adults ranging in age from 18 to 27, single parents and seniors. The immigrant segment is predominately Hispanic. Many of the constituents of this market find regular banking hours and locations inconvenient. Others in this market are intimidated by banks, most of which require a social security number, driver’s license and acceptable credit score to open a checking account. An estimated 40% of American adults have reached the limit on their credit cards and have impaired their ability to seek additional credit. The demographics of this market are typically found in urban areas, California and the Southwestern United States and Texas.
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