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Friday, 07/20/2007 9:02:21 AM

Friday, July 20, 2007 9:02:21 AM

Post# of 43761
this is one of the things that caught my attention in the communication...Fidler is the reason I invested so much in UPZS. I am looking forward to his activities for UPZS to start...


Mr. Robert Fidler ‘Partners’ with Unique Pizza and Subs® re Franchise
Development. A significant event for us was that Bob Fidler was introduced to Jim
and UPZS last summer. They both immediately gained mutual respect for each other.
Mr. Fidler started his career working as a Floor Trader for many stock markets
including the London Stock Exchange, which has helped to cultivate his success as an
Investor. He is actively developing Unique Pizza and Subs® locations on the West
Coast, Las Vegas and Hawaii. We formed a Partnership with Bob called Restaurants
International, LLC which is actively opening ‘Corporate Stores’ in various high
profile areas as indicated in the Franchise section above. Mr. Fidler offers a wealth of
strategic and operational knowledge that is a strong asset for UPZS. Bob is now a key
member of our Board of Directors. Other BOD members as well as the UPZS
Management Team often depend on accessing Bob’s depth of knowledge in strategic
marketing and investments as well as to utilize his 50+ years of experience in the
owning and operation of franchised restaurants. He will be invaluable to all of us in
keeping UPZS moving forward to achieve our Corporate goals. Mr. Fidler also
leverages an extensive network of industry contact, management expertise and smart
acquisitions to help expand the market for Unique Pizza and Subs® quality products to
achieve rapid asset growth, strong market interest and shareholder value. Bob has
been a long-time extremely successful market investor and will make complete use of
that expertise to elevate the value of UPZS, while keeping the shareholder’s best
interests in mind. We are extremely pleased and excited to be partnering with Bob
and having him as an integral member of our Board of Directors!
a. Background:
 Floor Trader
 Franchise Contractor
 > 500 fast food restaurants
 Del Taco
 Nicky Blair’s
 Cyrano’s
 Baja Fresh
 Owns 180+ race horses with 120 actively racing
 Bob was an original investor in California Pizza Kitchen stock
 Bought at Forty-four Cents ($.44) / share and sold near Twentythree
Dollars ($23.00) / share
b. Member of Board of Directors
c. Formed International Restaurants LLC with Unique Pizza and Subs®
d. Committed (written and verbally) to “matching dollar for dollar” to open
UPZS Franchise locations
e. Currently working on opening Unique Pizza and Subs® stores on the West
Coast, Las Vegas, Hawaii, Boston, Pittsburgh, Detroit, Atlanta, and
internationally in Russia (USSR), China, and Australia

f. Strengths are his experience, strategic and operational knowledge of fast food
restaurants, franchising, marketing, extensive network of industry
connections, as well as merger and smart acquisition expertise



Bob Fidler commented, “I have been very successful in the restaurant business all my life but
my only connection with the pizza industry was as an investor. I was smart enough to be one
of the original investors in California Pizza Kitchen, buying their stock for $0.44 per share,
and I did very well with that investment. I feel the outlook for Unique is so strong I am
committing to opening many high volume stores nationwide and I am honored to serve on the
Board of Directors of such a high quality and fast growing franchise”

http://www.uniquepizza.com/Docs/LettertoShareholders.pdf