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ZLDV News "Transformers" Premiers July 4th and Zaldiva Is Ready With Collectibles and Memorabilia
Hollywood Continuing to Focus on Adaptations of Comic and Cartoon Series for Summer 2007 Blockbuster Season
Zaldiva(TM), Inc. (OTCBB: ZLDV) (XETRA: UZ8) (FRANKFURT: UZ8), a specialty and online retailer of new and vintage Pop Culture collectibles, comic books and memorabilia has stocked its retail location and online store with licensed "Transformers" merchandise in anticipation of yet another summer blockbuster based on a popular cartoon series.

"Hollywood continues to realize the draw these adaptations of classic and modern comic and cartoon series have with audiences worldwide," stated Nicole Leigh van Coller, CEO of Zaldiva. "We have stocked our retail location and our online store with the latest merchandise related to the 'Transformers' series. We also continue to experience demand from previously released sequels, including: 'Superman Returns,' 'Spider-Man 3' and recently the 'Fantastic Four: Rise of the Silver Surfer.'" She added, "Zaldiva is positioning itself to replicate the success of our first retail location through a model of acquisition and expansion into additional markets. We feel that the momentum being created by the films and collectibles merchandise surrounding the characters will continue for some time and we intend to capitalize on the growth trend."

The "Transformers" movie was created by Steven Spielberg's DreamWorks Pictures, now owned by Paramount, a Hollywood powerhouse. Steven Spielberg is arguably the most successful director in history, responsible for such blockbusters as "E.T.," "Jurassic Park," and "Schindler's List." For "Transformers," DreamWorks tapped celebrated director Michael Bay, who directed movies including: "Armageddon," "The Rock," "Pearl Harbor" and "The Island." Bay has created a unique adaptation that preserves the integrity of the original series yet doesn't look like a cartoon. According to IMDb (http://www.imdb.com/title/tt0418279/) the "Transformers" movie has received 8.4 out of 10 stars by users rating the film, with one user stating, "Best cartoon adaptation ever!!!"

"Mainstream Hollywood is realizing the draw that movies based on popular comic and cartoon series have," stated Leigh van Coller. "The merchandise licensing rights to these films represent billions of dollars in potential added revenue for the licensees and creators of these series. With big-time studios such as Paramount's DreamWorks, originally a collaboration between Steven Spielberg, Jeffrey Katzenberg and David Geffen, and the inventive director Michael Bay, more and more attention will be given to these series, which will add to the demand for related collectible merchandise."

Other Hollywood studios plan to release several more comic-based movies over the summer and additional movies through the end of the year. Zaldiva plans to stock its stores accordingly and will be ready to meet the anticipated demand.

Zaldiva's entire collection of classic, pop-culture and modern memorabilia can be seen at www.Zaldiva.com.

"Transformers" movie is Copyright 2007 DREAMWORKS LLC and PARAMOUNT PICTURES. All Rights Reserved.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.

About Zaldiva, Inc.

Zaldiva.com offers a large variety of new and vintage Pop-Culture collectibles including, but not limited to: comic books, graphic novels, statues and figurines, seasonal decor, DVDs, posters, dolls, action figures, T-shirts, die-cast vehicles and more. The company offers discounted Pre-Orders and Comic Book Subscription services. New items are listed at a significant discount to suggested retail prices and weekly deals can be found on Zaldiva.com's home page as well as through the company's online auctions and in the company's retail store.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

Contact Information:

Zaldiva(TM), Inc.
1-877-ZALDIVA (925-3482)
http://www.Zaldiva.com


Source: Market Wire (July 2, 2007 - 7:00 AM EDT)

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