SHTP.PK News Afterhours:
Shotpak to Be Featured on NBC Today Show 6/20/2007 4:35:28 PM
Shotpak Products Will Appear in an Elite Summer Beverage Segment
IRVINE, Calif., Jun 20, 2007 (BUSINESS WIRE) -- Shotpak, Inc. (Pink Sheets:SHTP) will be featured in an exclusive segment on NBC Today titled: "Things You Need to Know about Summer Beverages." Interested parties are advised to tune in to the segment (Date TBA) that will highlight the company's revolutionary concept of single shots of flavored liqueur and straight spirits in lightweight, durable and recyclable plastic stand-up pouches.
When Daniel Barbossa, producer of NBC Today, was asked about Shotpak in the summer beverages segment, he stated: "Phil Lempert's 'Things You Need to Know about ... Summer Beverages' on NBC's Today gives viewers a look into some of the newest products that can make your summer more enjoyable."
Today, usually referred to as The Today Show to avoid ambiguity, is an American morning news and talk show airing weekday mornings on the NBC television network. It is the second-longest running American television series, behind Meet the Press, which also airs on NBC. Today has been the highest-rated morning news and talk show in the United States since the week of December 11, 1995.
Ignus Hattingh, CEO and Founder of Shotpak, Inc., stated, "The timing of this segment is perfect for our STR8UP line of premium distilled spirits launch. Being recognized, by NBC's Today Show, is an impressive tribute to our innovative product offerings that target consumers who enjoy an active lifestyle." Hattingh continued, "Our progressive development of the Ready to Drink (RTD) alcohol category allows us to meet and exceed our customer's requirements for a portable beverage.
NBC's Today Show, is providing us with a national platform to enlighten the public to a product that adds value to any lifestyle. We are honored to be featured on America's top news magazine program."
Information on Shotpak, Inc.: Shotpak, Inc., an Irvine, California based company, since 2003, is a leading distiller and innovator of cocktails and straight spirits in soft portable single serving stand up pouches. With over 50 years of combined experience and expertise in alcohol distilling, distribution and field marketing, retail placement and promotion as well as consumer trial and adoption, they prove to be a forerunner in the single serve Ready to Drink (RTD) alcohol category.
With the successful launch of four premium vodka flavored drinks and four premium distilled spirits in January 2007, Shotpak has instantaneously captured national attention in the rapidly emerging $110 billion plus alcohol beverage industry. They are recognized for being visionaries with their award-winning spirits and revolutionary packaging which gives consumers a cost effective way to purchase spirits without the bulky bottle.
Shotpak products are packaged in single serving, lightweight, break-resistant, recyclable plastic pouches with a built-in spout making it easy to pour anywhere. Shotpak products are ideal for camping, boating, golfing, concerts, sporting events, or for anyone on-the-go. Made with recyclable plastic instead of glass, Shotpak products provide a safe alternative especially during summer activities. Shotpak, Inc. is immersed in a national roll-out through strategic distribution channels and is expected to be available in most major markets this year.
For more information about Shotpak, Inc. please visit us at: . SOURCE: Shotpak, Inc.
Shotpak, Inc.Serena Smith, Investor Relations, 866-370-7074
Copyright Business Wire 2007
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