Friday, October 26, 2001 11:36:12 AM
Laforza Automobiles, Inc.
EXECUTIVE SUMMARY
Incorporated: 1996
Stock symbol: LFZA
Core competency:
Design, manufacture, and worldwide marketing of luxury sports utility vehicles (“SUV”) and personal security vehicles (“PSV”).
U.S. Headquarters:
2181 Meyers Avenue
Escondido, California 92029
USA
Telephone: (760) 738-1515
Facsimile: (760) 738-7593
email:
laforza@pacbell.net
Web site: www.laforza.com
European Factory Operations:
Laforza International s.r.l.
Cherasco, Italy
Projected Revenues:
2001 $ 2.0million
2002 $ 3.5 million
2003 $ 6.1 million
Management:
President/CEO: David Hops
GM/USA: Skip Braden
SALES: Robert Miller
The Laforza SUV
Road and Track magazine described the LaForza as follows: “LaForza’s full leather interior features electrically adjustable bucket seats in front, a bench seat in the middle, and 40.5 cubic feet of cargo space in the rear. Power everything, air conditioning, a sunroof, a top-notch sound system, and any other imaginable opulence are standard, including lots of head and legroom. There are no mechanical or amenity options (none needed). The ride and handling are superb for a vehicle of this heft and size. LaForza has an impressively low center of gravity and very little body roll. This vehicle can handle all the bumps off road and on the highway. LaForza is impressively quiet and feels luxurious.” The current model carries a suggested retail price of $59,500.
The New Laforza Magnum PSV
The Company also offers an armored version of the Laforza SUV for military, paramilitary, and law enforcement use. This vehicle is rated a Level 4 armored vehicle, providing safety from gunfire at close range. It is anticipated that sales of the armored PSV will be the primary source of ongoing revenues for the Company as it expands internationally in Europe, South America, the Middle East, and Africa. The projected list price of $120,000 per unit is expected to provide the Company with gross margins of over 50%.
Markets
The largest contribution to profits in the automotive industry has come from the fastest-growing segment of the market – SUVs. More than half of all auto purchasers are considering the purchase of an SUV for their next purchase. Nearly 40% of all planned purchases are SUV. The market for an armored version of the SUV is also significant. In selective markets throughout the world, personal security has become vitally important. Currently, there is no manufacturer of branded luxury automobiles that produces an armored version that competes with the Laforza PSV.
Expansion
Management believes that the Company has established a foundation to dramatically increase its revenues with a unique and appealing product line, which rests on vehicles that combine American mechanical technology with fine Italian design. The addition of additional working capital will enable the Company to capitalize on several merchandising and sales opportunities for luxury SUV and PSV automobiles, including the sale of LaForza in international markets outside of North America.
Keep the Faith!
M&M Man
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