barge,
I believe the space that Steven calls "Utah" is attestation. I could be wrong, and I identify with the fact that there are other business models Wave will be involved in, but I believe this is the major business model Steven identifies as Wave's primary revenue source.
What I'm talking about regarding "transactions" is that if I'm sitting at home, and one day I decided to link my electric bill, my rent, my phone bill, etc. (lets say 5 bills) to my bank account, for this to be trusted, certain things need to take place:
At the time I "sign up"
I believe when I sign up the on-line bill payment service will have to be installed and verified as "trusted" on a "trusted PC platform". My "platform" will also have to be verified as "my" "platform" by a "third party" (Wave and the Bank, or the phone co. or whoever I'm transacting with).
Let's say I download the service to install. What guarantee is there that it installed properly, was not tampered with, that I "am" who I say I "am", that I am paying "my" bills, etc etc etc
I believe there will be a nominal "setup" fee just like there is for Cable, DishTV, or any service today.
At each purchase
One of my services that I paid $1 to setup was Blockbuster online. I wish to download a movie to watch tonight with the lady, and we're going to kick back with some chips-ahoy and some brews. So I download the new comedy "How Clinton Got to Office With a Broken Zipper" (LOL). I will probably wind up paying $0.05 as part of the "rental" fee that is transparent to me ($2.50 is the total, with $2.45 going to block buster to pay movie rights and their costs and $0.05 going to attest both platforms - "mine" and "BB"). The $0.05 is charged without my knowing it. Someone has to store the keys that tell Blockbuster I can watch this movie as many times as I like for 3 days. Or that if I "rented to own" I could pay my $2.50 and that would go toward ownership up to $15 for the movie. If I ever hit $15 worth of renting that movie, I could access it from Blockbuster anytime over the next 50 years. There are three platforms at play here: mine, Blockbuster's and a "Trusted Third Party" (Wave). The TTP has to verify for me that it is BB I am dealing with, and the TTP has to verify with BB that it is ME that THEY are dealing with.
So who's going to do that without any fees? That business model without revenues would collapse the company. Or, as Microsoft says:
Because multiple parties can independently evaluate and certify NGSCB-enabled systems, users will be able to obtain verification of their system’s operation from organizations that they trust. Additionally, this environment will form the basis for a strong business incentive to preserve and enhance privacy and security and offers the opportunity for affinity programs that allow customers to identify NGSCB-enabled systems.
I believe one of these affinity programs is what Wave aims to be. The MAIN affinity program. Of course I could be wrong.
