,,,,TSXT,,,,News out!!
360 OTC Expands Into TARGET Stores Nationally
Monday June 4, 11:58 am ET
ATHENS, GA--(MARKET WIRE)--Jun 4, 2007 -- Three Sixty, Inc. (Other OTC:TSXT.PK - News), innovator of the 360 OTC brand (www.360otc.com) of over-the-counter pharmaceutical products, announced today that it will be shipping their 360 OTC Hangover Relief(TM) and 360 OTC Hangover Relief Lite(TM) products to all 1,500 Target® Stores in 43 states and will be available on the shelf in August.
Target's first store opened in Roseville, Minnesota in 1962. Its on-trend merchandise at affordable prices launched a new era in discount retailing. This "T-1" store was easy to shop, attractive and always clean. It served as the prototype for every Target store opened since then, and it changed how consumers think about discount shopping.
Today, Target operates approximately 1,500 stores in 47 states, including more than 175 SuperTarget® stores that add an upscale grocery shopping experience. In addition to the photo processing, pharmacy and Food Avenue® restaurants found in almost every Target, SuperTarget includes an in-store bakery, deli, meat and produce sections. Visit www.target.com for more information.
"We are very excited to have Target on board with our 360 OTC brand. By breaking the barrier into Mass Retail, this positions 360 OTC in every major class of trade in the United States. With the 360 OTC brand available at mass retail, mass drug and mass grocery chains nationally, it shows our consumers and shareholders that we are positioning our 360 OTC brand correctly and integrating it seamlessly with our marketing efforts. With the addition of Target, this takes our total store count from 11,846 stores to 13,346. Our goal is to have 360 OTC products available in over 20,000 stores by year end and to penetrate mass convenience stores nationally which will put us well ahead of our plan for 2007," said Michelle Shearer, CEO.
"We are gearing up for the launch of our 360 OTC Hangover Relief products due out in the next few weeks and this is what everyone has been waiting for. This is a great product and we will have it on the shelf for the summer months and the upcoming holiday season. We are preparing a huge television advertising campaign and a sampling program to tie into the back to school, college football and the holiday seasons. We will have a massive presence to our target audience, similar to what AXE(TM) was able to do with their brand. Our plan revolves around giving out more than 3 million samples of this product nationally in the next 3 months, which will drive sales exponentially. Having the mass distribution through CVS/Pharmacy, Walgreens, Meijer and now Target allows us to drive the consumers to credible retailers through our television and sampling campaign," said Robert Quay, Senior Vice President of Sales.
