SSPE news ...will this get an oversold bounce today?
SUN Launches Team USA MMA
Top USA Fighters Being Recruited for New MMA Team
Jun 1, 2007 8:30:00 AM
DALLAS, TX -- (MARKET WIRE) -- 06/01/07 -- SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today that the Company has created another Industry first with the formation of "Team USA MMA" showcasing the top fighters in the Country.
Team USA MMA will be the governing body of the MMA "Cage Fighting" Sport in the United States. USA MMA will help chart the course for the sport in the USA for the future.
SUN President Buckeye Epstein, stated, "In this time, our mission statement is very simple and clear: to make MMA a preeminent sport in the United States and to showcases Team USA in international competition. The Company is interviewing fighters in the Country to select the Top Ten fighters that will compete in the in the 2007 USA vs. BRAZIL, Art of War3 in Dallas Texas.
According to the May 26th, 2007 Cover Issue of Sports Illustrated Magazine, MMA has become "America's fastest growing and most controversial sport." It is the world's fastest growing sport, with more than 300 million fans around the globe. A no-holds-barred mix of boxing, wrestling and martial arts, it's brutal, bloody and very big business indeed.
Scott Hamilton of Sports Business Journal, states, "For some sponsors, the decision will be easy. Sponsorship now has primarily come from the meat and potatoes of the 18- to 34-year-old demographic: beer, wireless and video companies. Others looking to invest, the ones who may have difficulty catering to that demo but see mixed martial arts as an easier way to crack it, will have a tough decision to make."
Hamilton continued, "Xbox, one of the industry primary sponsors, was cautious making that very decision. Aligning with mixed martial arts seemed a natural move considering Xbox produces a number of violent adultage video games geared toward a shared audience. The pounding the sport took in its early days, however, made such an alliance anything but a no-brainer until its recent reform and attempts to clean up its image."
The growth and phenomena of MMA has created a new form of fighter and fan, now learning a new vocabulary involved in techniques such as the Triangle Hold, Rear Naked Choke, and the dreaded Armlock (Armlock -- a single or double joint lock which hyper-extends, hyper-flexes or hyper-rotates the elbow joint and/or shoulder joint).
To that end, the sport's growth in the past year has been nothing short of remarkable. Professionally, Team USA MMA is only months away from showcasing its match against the world's great MMA country -- Brazil, the foundation of this sport.
AI
