CASH COW

[R-money]

EFGO - another niche market. This is a reallllly good idea. Should do well for them!

Esprit Financial Group Inc. (Esprit) (EFGO.PK) Announces Prepaid Branded Stored Value Card Program For Cruise Line (Press Release)

Las Vegas, NV, May 30, 2007 (Pink Sheets News Service) — LAS VEGAS, NV, May 30, 2007 - Esprit Financial Group Inc. (ESPRIT) (EFGO.PK) www.espritfinancialgroup.com announced today that it's first credit card branded stored-value debit card program has been secured to service cruise line employees on an international basis.

The cruise line will begin dispersing payroll using the Company's credit card branded stored-value debit card program to its crew members.

Currently, like most international shipping vessels, sailors are paid in cash - typically U.S. dollars - in International Waters. During shore leave, crew members pay exorbitant amounts to change currency in close proximity to their ship, making purchases very expensive. Banking is also problematic and transferring funds to family members is expensive and cumbersome.

Esprit, in conjunction with its strategic partners, offers an effective alternative that will greatly benefit crew members. The cruise ship company will load cash value onto a branded stored value debit card. The card will be accepted wherever MasterCard credit cards are accepted. Additionally, funds can be transferred to family members easily via a card to card transfer.

These stored-value debit cards look like a typical MasterCard, and benefit from the universal acceptance provided by a major credit card. However, they carry a stored-value of cash. There is no credit agreement or monthly billing. The dollar value available is stored on the card, and is depleted as purchases are made. These cards will be accepted at nearly every international destination.

Jack Chang, head of Esprit's Advanced Electronic Funds Management (AEFM) division, noted; "This first contract represents an excellent beginning for our merchant marine stored debit card program. Modern cruise ships often have more crew members than passengers, and the largest ships can accommodate over 3,000 passengers. With several hundred cruise ships worldwide, this represents a attractive market for Esprit".

Chang added; "More importantly, our stored value debit cards represent an ideal solution for the merchant marine market in general. Sailors on cargo ships face the same dilemma as those on cruise ships. According to the 2005 CIA World Factbook, the world total number of merchant ships of 1,000 Gross Register Tons is over 30,000. This represents a very significant market sector where we will enjoy a 'first mover' advantage".

Esprit's AEFM division will also be pursuing market opportunities in other sectors where its payroll debit card solution can be of benefit. Examples include many manufacturing operations with hourly our casual workers, as well as the agricultural sector where migrant workers are employed.

Esprit Financial Group, Inc. is currently featured at AudioStocks, where a profile and other information may be obtained by visiting http://www.audiostocks.com. Additionally, the Company's CEO, Garr Winters, was recently interviewed by Wallst.net which can be reviewed at www.wallst.net/audio/audio.asp?ticker=EFGO&id=3421.

About Esprit Financial Group Inc.
Esprit Financial Group Inc, is a public company engaged in a diversified number of online financial services. These include:
? PayDay Loans: A pioneer in the payday loan industry, the Company licenses comprehensive software solutions to industry participants, under the Cash Now banner at www.cashnow.org .
? Forex: The Company's Forex Trading division offers an innovative low-cost Forex trading service at www.cashnow.com targeted to active day-traders.
? Advanced Electronic Funds Management: This division offers a number of class leading financial services that facilitate a variety of Internet based international electronic funds transfer and cash management solutions.
? Structured Debt Resolution: This division will offer streamlined, cost effective alternative services to facilitate the negotiation of debt settlement online.
Safe Harbor Statement
Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Esprit Financial Group's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Esprit Financial Group's periodic reports filed with the regulatory authorities.


SOURCE Esprit Financial Group Inc.
[e-mail]
Investor Relations: 1-954-376-8622