Satellite TV is Broadcast from Satellites in Geo Synchronous orbit at 36000km (22000 miles) as you state.
However Low Earth Orbit (LEO) satellite constellations are deployed at between 300km - 1500km. LEO constellations support global broadband satellite networks (GBSN)
IRIDIUM and Globalstar are examples of GBSN 'Operators'. Remember the tethered strat test back at Edwards several months back and mention of the Iridium kit on board.
If you think about this - Iridium link provides an 'alternative' Broadband based 'backhaul connection' to terrestrial WiMAX - enabling a single strat to be deployed completly autonomously from ground based infrastructure. Ideal in a military scenario perhaps!!
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