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Wave at Dell Technology and Solutions Tour in Euope 2007

Did You Know… Dell Will Hit The Road Again In May & June 2007 To Meet Customers In Europe

Dell’s European Technology and Solutions Tour will demonstrate how Dell’s products and solutions are ‘Changing the Game’ for corporate customer

http://www1.euro.dell.com/content/topics/topic.aspx/emea/corporate/pressoffice/2007/ie/en/2007_04_25...
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Dublin, April 25, 2007

Dell today announced the schedule for its largest ever Technology and Solutions Tour – set to visit 241 European cities in 18 countries throughout May and June 2007. The tour, themed ‘Dell is changing the Game’, kicks off on 1st May 2007 in Belfast, Ireland, and concludes in London, England, on 19th June 2007. Corporate customers will discover how Dell is changing the way its solutions are being developed, optimised and delivered to meet the needs of the customer.

Customers who are signed up to attend the tour will be able to participate in a wide range of sessions including: Technical Sessions — Learn about the latest developments in Dell's client and enterprise portfolios and be among the first to see Dell’s recently launched and soon to be launched products, including Latitude™ notebooks and PowerEdge™ servers. Also receive insight into the latest technology trends and Dell’s breakthroughs in improving performance, connectivity, mobility, power efficiency and optimisation. These sessions will enable customers to learn more about key industry topics such as unification, innovative design, data protection and the launch of Microsoft® Windows VistaTM .
Business Solutions Sessions —Leading executives from Dell and strategic alliance partners will provide insight into how businesses can use change to gain real business advantages. The sessions will look at how companies can align IT with business plans and objectives, and how they can increase performance without increasing budgets.
Product Demonstrations —Customers will get to touch and feel the latest Dell products and watch demonstrations of the latest applications.
Q&A Sessions —Attain first hand product knowledge from Dell's global / regional product specialists and subject matter experts.
Consultation Sessions —Take advantage of free consultation sessions with Dell's strategic alliance partners



"The tour provides our customers with an ideal forum to engage with product and solutions experts from both Dell and its strategic alliance partners. These experts can offer guidance and recommendations on how to best utilise Dell's technology solutions in the business environment as well as answering technical and specific enquiries," says Carsten Hasselbalch, Marketing Director, Dell EMEA. "Most importantly, the input and feedback from customers at these events is directly utilised in the future planning and development of Dell’s products and solutions, ensuring they continue to meet and surpass the needs of the customer."

Dell's strategic alliance partners present on the tour will include: Intel, Altiris, AbsoluteSoftware, AMD, Emerson, EMC, LanDesk, Microsoft, Quantum, Redhat, Symantec, VMware and Wave.

The tour will visit major cities in the following countries: Ireland, Austria, Slovenia, Italy, Greece, Romania, Slovakia, Poland, Finland, Sweden, Norway, Denmark, the Netherlands, Germany, Switzerland, France, Belgium and the UK. For more information please go to www.dellevents.com/tst


About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.



About Dell Ireland

Dell was established in Ireland in 1990. The company's European manufacturing facility is located in Limerick with an EMEA Business Campus based in Cherrywood, Co Dublin. Dell is Ireland's largest exporter2, largest technology company and the second largest company overall3. Irish employees provide a growing range of advanced EMEA services at the two Dell sites, which include:

The EMEA Centre of Competency for Communications and Network Product Development in Limerick
The Centre has R+D capability and operates as a centre of competency for communications and network product development for use in Dell products worldwide. The team is also be responsible for the development of innovative software solutions to provide increased functionality and productivity in Dell's manufacturing sites worldwide.
The EMEA Enterprise Applications Solution Centre, Limerick..
Corporate customers from across EMEA can simulate complex networked applications on Dell server and storage equipment in a special "proof of concept laboratory before purchase".
The EMEA Enterprise Command Centre in Limerick
This centralised base of operations provides high-level 24x7x365 support for server and storage customers in EMEA in addition to being a single point of accountability for Dell's global customers based in the EMEA region.
The EMEA Enterprise Expert Centre, Cherrywood.
This group of multi-lingual system consultants provide high-level Enterprise support for complex data centres, clustered, large storage and rack dense enterprise environments.
EMEA Marketing HQ, Cherrywood
The site is home to the EMEA marketing team, responsible for online development, pricing, product marketing, business analysis and the creation, design and production of EMEA-wide advertising and direct mail campaigns.