Nielsen//NetRatings First to Receive Government Approval To Conduct Internet Tracking Research In China
10/4/01
STAMFORD, Conn.--(BUSINESS WIRE)--Oct. 4, 2001--Nielsen//NetRatings, the world's fastest growing Internet audience measurement service, has received government approval to conduct Internet research in China.
In doing so, the Nielsen//NetRatings service is the first and only service to be officially approved by the Chinese government to measure consumers' Internet behavior.
Nielsen//NetRatings has worked with the Chinese government to adhere to all regulations and policies and to ensure the integrity of its Internet measurement information, as well as the protection of panelists' privacy. In compliance with regulations and to localize the service offering, Nielsen//NetRatings has involved a Chinese company for software development and testing.
Bill Pulver, president of ACNielsen eRatings.com, said: "This official approval marks a watershed for the Nielsen//NetRatings service in Asia - and on a global level. It means we are the only Internet research company with our finger directly on the pulse of Web trends in the most populous nation in the world. We will also be in a position to deliver the most comprehensive Chinese language service to the Greater China community in mainland China, Hong Kong, Taiwan and Singapore.
"Industry estimates reveal the Asia-Pacific region is set to become the engine-room of growth for global Internet access and usage over the next few years - and China will spearhead this trend. The addition of China adds the Internet activity of over 20 million more people to our global measurement footprint."
Nielsen//NetRatings tracks in real time the entire spectrum of Internet user behavior: who's online, where they're going, what banner ads they're viewing and clicking on and how much time they spend. This information is derived from randomly selected consumer panels of home Internet users, continually refreshed to reflect the most current Internet universe.
Nielsen//NetRatings will immediately begin building an audience measurement panel in China and the service is expected to be up and running by early next year. Nielsen//NetRatings will initially offer services that track Internet audience and advertising activity in China on a monthly basis, with more value-added services to be rolled out as the market develops.
China will be the 29th market to be added to the Nielsen//NetRatings fold following the roll-out of the service in 28 markets worldwide in less than two years, including all major markets in Asia Pacific, Europe, Latin America, the Middle East and Africa. In Asia-Pacific, Nielsen//NetRatings currently measures Internet audience activity in Australia, New Zealand, Singapore, Hong Kong, Taiwan, South Korea, and Japan.
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