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Re: coolmil post# 40029

Monday, 04/30/2007 10:49:56 AM

Monday, April 30, 2007 10:49:56 AM

Post# of 63795
Posted by: ezmony
In reply to: CyGuy who wrote msg# 39767 Date:4/27/2007 3:32:32 PM
Post #of 40029

They'll never believe this but I wrote this for another stock and with a few modifications still applies:

In the world of pennies there are what I call "theater" stocks, an orchestrated play that looks real, smells real and for all practical purposes is real except for one thing (and the most important) visibility. That is since there are no reporting requirements all pertinent data necessary to make calculated decisions are hidden except for that which is dissemenated through the companies own PR's. The main value is in the fact that there is a real product that in this case tastes good looks good so there is no way it can fail, right? Well, without any idea what margins are, actual sales are, production capabilities are and a host of other critical factors required to make a business successful YOU are in the dark as to the companies ability is to be successful. Financials are the only way to even have a chance to even the odds and even that can be deceiving, (Enron, Tyco, etc.) but without them you are blind.


This was for a consumer product (energy drink) but the same applies and I will add the following:

Why would anyone go through all this trouble?
Answer: Could be 100's of millions of reasons. Do you actually know the share count, how much dilution is going on? No, but if you find out mutiply it by any figure you want to get you answer.

Do JR/JS really think JuJu juice won't work?
Answer: They better think it will work or the SEC and a host of others will be after them. The question is will it work economically, ie., make a profit? I don't think so otherwise why this late in the business plan start worryiny about permits, financials, etc., this is done FIRST.

And why would'nt just one of you call a steel supplier and find out how much 12' steel pipe costs and what it would cost to weld it together, certainly not 5 mill.
Answer: Just like you would'nt call MDEQ about permitting requirements or EPA region 4 to find out about those "8 visits" they deny, bucause if you did it would destroy the myth.

I could go on and on but the answer is in front of you daily now. USSE(Lanza)/Vidilia, the first run, yielded 100's of millions of shares traded as high as .84; USSE/Natchez, the sequel, a couple of million shares traded at .13.5 - .15, Mr. Market is in control now and he don't lie.

Sorry, hope you glean something from this. GLTA