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Re: Mickey10305 post# 5463

Friday, 04/20/2007 12:17:15 AM

Friday, April 20, 2007 12:17:15 AM

Post# of 10029
Want a real buyout candidate? No penny though at 191 per...

When Time Warner Inc. unveiled a $900 million offer for Swedish online advertising company TradeDoubler AB this year, it expected to wrap up the deal quickly. Instead, shareholders demanded a higher bid, and Time Warner ended up walking away.

Time Warner may regret giving up. While TradeDoubler isn't well known in the U.S., it stands at the center of a small but fast-growing ad market in Europe: cost-per-action Internet marketing, in which advertisers pay publishers only if the ad triggers a purchase or a customer sign-up.


http://online.wsj.com/article/SB117702257531476112.html?mod=yahoo_hs&ru=yahoo

http://online.wsj.com/quotes/main.html?type=djn&symbol=TRAD.SK



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