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Tuesday, December 02, 2003 6:56:13 PM
first, they bring the attorney they have been using on the class action and their filings. Good move...credibility and completeness of SEC paperwork and help on determining when to file what.
second, they bring in a proven marketing, sales, and manufacturing guy. (true in apparel, however still solid background).
I don't know the cost, but the hope is the benefit will outweigh. As far as concentrating on the sales force, that would be the exact reason for number 2 above.
imo
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