ZABC - Advanced Bodymetrics Signs Marketing Pact With Baseball Great Jose Canseco
Business & Sports Editors
MESA, Ariz.--(BUSINESS WIRE)--Sept. 20, 2001--Advanced Bodymetrics Corp. (NQB:ZABC) today announced that it has signed a product promotion agreement for PulsePro(TM) with famed Major League ball player Jose Canseco of the Chicago White Sox. Under the terms of the marketing contract, Canseco will be appearing in various media promotions, including television and radio commercials, as well as Internet advertising, featuring the company's PulsePro(TM) heart monitor product. Canyon Mountain Entertainment Group (CMEG) will film the first TV spots in October at CMEG's Arizona facilities. Canseco is one of baseball's biggest and most recognizable names. Starting with the distinction in 1986 of being elected Rookie of the Year, he became the first Major League player in history to record both 40 home runs and 40 stolen bases in a single season. Canseco was voted Most Valuable Player of the American League in 1988 and has been elected to the all-star game six times over his 16-year professional career. Robert Braner, president of Advanced Bodymetrics Corp., stated: "Jose Canseco is an all-star athlete with a tremendous track record. He complements Advanced Bodymetrics and its product line with his status and history of performance in professional sports. We are delighted at the opportunity to work with Jose in broadening our product awareness, and bringing international exposure to PulsePro." CMEG is presently operating Advanced Bodymetrics Corp. under a management contract pending a definitive acquisition agreement between the two companies, expected shortly.
About Advanced Bodymetrics
Advanced Bodymetrics Corp.(TM) is a high-technology company dedicated to developing products for monitoring vital functions of the human body and displaying such data via a wristwatch or simple arm monitor.
About PulsePro(TM)
The company's PulsePro(TM) is a state-of-the-art heart monitor watch that employs advanced, proprietary sensor technologies. The PulsePro(TM) is marketed toward consumers within the health and fitness industries.
Statements contained in this release that are not historical facts may be considered "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and the current economic environment. The company cautions the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance or expectations expressed or implied by such forward- looking statements.
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