CHNW(.001)today announces launch of International Web Marketing Campaign, For Its Core Payday Business.
PR Newswire "US Press Releases "
Wednesday, March 07 2007 1:37 PM, EST
LAS VEGAS, March 7 /PRNewswire-FirstCall/ - Esprit Financial Group Inc. (ESPRIT) (DBA Cash Now) (CHNW.PK) www.cashnow.com is a public company engaged in the operation and licensing of a comprehensive suite of Internet-based payday loan and check cashing software and private label back end office systems for the sub prime market. Additionally, the Company is in the late developmental stage of offering an innovative low cost online Introductory Broker (IB) Forex trading system.
The Payday Loan division will be launching a major online marketing campaign in support of its core Payday Loan licensing products. The campaign will see Cash Now advertising on a wide selection of portals relating to business opportunities targeting entrepreneurs looking for a proven, viable business model.
The multi-faceted program will include campaigns through major franchise opportunity portals, such as Franchise.com, Franchisegator.com and Franchisesolutions.com to name a few. This will include banner ads, newsletter advertising, email marketing and more. In addition, the Company will ramp up its search Engine Optimization (SEO) programs and Pay Per Click campaigns on the major search engines.
CEO Garr Winters noted; "As I noted in my open letter to shareholders in February, Cash Now is firing on all cylinders again. We are negotiating and coordinating advertising packages with each major web portal, leveraging the various ad properties each has developed. The Campaign will be in full roll out by mid-April, as we develop and deploy all the individual marketing initiatives on a wide variety of sites. With our new Software platform coming online within the next 60 -90 days, we will be able to support international market opportunities more aggressively".
Winters added; "We have had proven success with this type of marketing in the past, and we are in a great position to aggressively grow licensing revenue from our core products. Furthermore, we will have excellent cross-marketing opportunities with product services from some of the new divisions coming online. In particular, our upcoming EM2 electronic wallet/prepaid debit card services are an excellent fit for our customers".
About Esprit Financial Group Inc.
Esprit Financial Group Inc, (formerly Cash Now Corporation) is a pioneer in the payday loan industry, and continues to develop the most comprehensive menu of services in the cash advance industry and will retain the Cash Now brand for many of these services. The company's proven business model includes licensing to corporately operated locations across the U.S. and Canada, as well as several foreign markets. Additionally, the Company's website is the most advanced payday-lending portal, offering key insight to clients and potential clients alike.
The Company is currently in the process of expanding its product portfolio by bringing a retail Forex trading platform to market, targeted to seasoned day traders. The Beta test site has now been launched, with a full-service roll-out to follow once the platform has been successfully tested.
Additionally, the Company's e-wallet product, named EM2 (Electronic Money Management) continues to be developed. This stored value card allows customers to transfer cash value without having to issue cheques. Employers can use it to pay employees (of great benefit for hourly workers who may not have a bank account); in multi-level marketing organizations, as well as facilitating electronic fund transfers.
Safe Harbor Statement
Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Esprit Financial Group's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Esprit Financial Group's periodic reports filed with the regulatory authorities.
SOURCE Esprit Financial Group Inc.
AI
