I can't speak for all the longs, but that last time I bought this stock was @ 5 cents. I was already trying to average down from the thumping I had taken. I thought 5 cents was a good buy and then it tanked again. I thought I'd be able to write it off in my taxes, but learned because I had bought and sold with 30 days a few times, I couldn't write those losses off. So I stopped paying attention to ECFL all together...until last week. I was considering trying to flip it here and there again to average down, but then I thought to hell with that. I've already, mentally written my losses off. I sucked at flipping it the 1st time and the way this thing is moving now, I'll might as well just let it ride.
My break even point is 15 cents.