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Monday, July 15, 2024 11:07:09 PM
https://www.instagram.com/isopet.cancer.therapy/reels/
The video shows the marketing lady (I think the other two are mostly support and she would need help setting up, tearing down, and keeping the booth supplied) working hard and engaging with attendees. I haven't changed my mind about the fact having someone there who had used the product there would be advantageous, but she was definitely engaging with others about the product and working hard. I didn't see a fish bowl for a give away, so the video of someone writing down information while the marketing lady waited could have been for followup from the company about becoming a clinic. Having the peltier chiller on hand to hold and use as a visual aid is great and she made use of that.
Based on this video, my comment in my earlier post that "If IsoPet is at the point of being able to attract new clinics by having three ladies pass out brochures that is fabulous. But I don't think we are." looks to be wrong. It does appear that the existing marketing can be successfully done w/o a scientist of veterinarian who has used it on hand. The display, the demonstration chiller, and yes, even the Dachshund (Finnegan?) was puling the attendees to the booth. No tee-shirts needed. Just candy and brochures/pamphlets and a enticing product on easy to digest posters. I still think that if a vet that had used the product wanted to go to a conference that it would be worth the companies money to send them in return for two hours a day at the booth to talk to other vets.
I definitely don't want anyone from Vivos at a conference now. They need to be focused on being available to and responding to the FDA.
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